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Why Your Virtual Communication Can Land Badly

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By Christine Kininmonth/
28th May 2026
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Andrew Brodsky

Andrew Brodsky is a management professor at the McCombs School of Business, University of Texas at Austin, consultant, speaker, and author of Ping: The Secrets of Successful Virtual Communication. He holds a Ph.D. in Organizational Behavior from Harvard Business School and a B.S. from The Wharton School. His research explores the impact of technology on work and workplace communication, particularly virtual communication, and he has consulted globally for organisations including Amazon, Dell, and PwC. His work has been featured in The New York Times, Harvard Business Review, and Wall Street Journal.

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