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AI IS HERE. WHAT WILL YOU DO NEXT?

Highlights from Asma Gulbaz’s masterclass on responsible, practical AI adoption

By Barbara Harvey/
25th July 2025
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Innovation
Strategy
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Asma Gulbaz

Engineering Leader

Asma Gulbaz is an experienced engineering leader with a strong track record in driving continuous improvement across product releases and processes. With expertise in automation frameworks, quality engineering, and AI-driven solutions, she has successfully led global teams to deliver high-impact projects. Asma is passionate about fostering a culture of collaboration, innovation, and problem-solving, particularly in the context of emerging technologies like AI and machine learning. She has a proven ability to guide teams through complex technical challenges while aligning efforts with business goals to ensure long-term success.

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