Sheena S. Iyengar is a world expert on choice and decision-making. Her book ‘The Art of Choosing’ received the Financial Times and Goldman Sachs Business Book of the Year 2010 award and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010. Her research is regularly cited in the New York Times, Wall Street Journal, and The Economist as well as in popular books, such as Malcolm Gladwell’s ‘Blink’. Dr. Iyengar has also appeared on television, including the Today Show, the Daily Show, and Fareed Zakaria’s GPS on CNN. Her TED Talks have collectively received almost four million views and her research continues to inform markets, businesses, and individuals around the world.

Dr. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. Growing up in New York City as a blind Indian American and the daughter of immigrants, she began to look at the choices she and others had, and how to get the most from choice. She first started researching choice as an undergrad at the Wharton School of the University of Pennsylvania where she graduated with a B.S. in Economics.

Dr. Iyengar received the Presidential Early Career Award in 2002, and in 2011 and 2019, she was named a member of the Thinkers50, a global ranking of the top 50 management thinkers. She has also given keynotes, and consulted for companies as wide ranging as Deloitte, Google, Bloomberg, Blizzard Entertainment, J.P. Morgan & Chase, and The North Face.