Faith Popcorn is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974. She is also the best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and the upcoming, Popcorn Report Revisited.

The New York Times has called her "The Trend Oracle," Fortune magazine named her, "The Nostradamus of Marketing," and she is recognized as America’s foremost Trend expert.

Faith Popcorn has identified such sweeping societal movements as Cocooning, AtmosFear, Anchoring, 99 Lives, Icon Toppling, and Vigilante Consumer.

As the lead strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help BrainReserve clients reposition established brands/companies, develop new strategies and innovate new products, services, and experiences.

She is a trusted advisor to the CEOs of The Fortune 500 including such companies as Allergan, American Express, Avon, Bayer, Campbell’s Soup, Citigroup, Coca-Cola, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson, Tylenol and The United States Postal Service.