Nir Eyal is a globally recognised authority on behaviour change and human potential. His work has helped millions build better habits, improve focus, and strengthen their sense of agency at work and in life.

He is the New York Times bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over one million copies in more than 30 languages. Hooked was a finalist for the 2014 Goodreads Choice Awards, while Indistractable won the 2019 Outstanding Works of Literature (OWL) Award and was named one of the Best Business & Leadership Books of the Year by Amazon, Audible, and The Globe and Mail. His latest book, Beyond Belief, explores how hidden assumptions shape performance and decision-making.

A seasoned entrepreneur and angel investor, he has backed companies including Canva and Kahoot!, and his writing has appeared in The New York Times, Harvard Business Review, The Atlantic, and Psychology Today.