As far as sales trainer, speaker and entrepreneur Jack Daly sees it, todays sports teams are run better than most businesses, a dark reality hes witnessed over the course of his thirty year career. Sports teams use clear processes, systems and techniques, practice until muscle memory takes over, and dont let poor performers impact the success of the group.

Moreover, the best of them are led by a proficient coach, encouraging and empowering each player to surpass targets and reach their potential.

In anticipation of this upcoming Australian workshop series and with lessons taken from his famous book, Hyper Sales Growth , weve compiled a list of Jack Dalys essential sales tactics, inspired by the way successful coaches and teams succeed.

Problem 1: Youre Not Dealing with Joe

In Hyper Sales Growth , Jack shares the story of an employee he calls Joe. Joe was underperforming and making only $40,000 per annum in a market that had the potential to bring in 50% more revenue at a minimum. As a result, Joes territory was halved and shared with another salesperson.

What was surprising to some but part of a valuable lesson for Jack, was that with this smaller market he still made the exact same amount of money. The explanation?

I could have sliced Joes territory into quarters. I could have sliced it into eighths. It wouldnt have mattered what size territory I gave Joe; he still would have made $40,000. Thats the way it was with Joe: He woke up one day long ago and said, It takes $40,000 to pay for what I want and need in life, and he adjusted his behavior [sic] to hit his number.

Every business has a Joe, and as Daly puts it, Joe has got to go.

The Solution:

Work in the spirit of transparency, meeting with your team monthly to share a ranking report of the sales team. This enables the group to learn from the top performers and weed out any Joes in the process.

Problem 2: Youre Treating All Players the Same

While equality and equal opportunity may seem like noble goals, not all sales people should be treated equally. In this scenario, youre treating every member of the sales team as if theyre selling at the same level. This means that either no individual standards have been determined, or that the same standard is expected of everyone, which is too high for the bottom-quartile performers and too low for the top sellers. Youre playing to the middle.

Daly goes on:

Minimum standards of performance need to be negotiated with each individual on the salesperson. We should not give everybody the same minimum standard. Customers should not be treated equally. Most people understand that. But its also true that salespeople should not be treated equally. Some should be held to a higher standard than others.

The Solution:

Its essential that personalised goals are set for each employee, and that they take ownership of the goals they set.

People will fight for the goals they set. It is absolutely essential that the salespeople feel ownership in their numbers.

Problem 3: Youre Spending too Much Time on Under-performers

Its the instinct of many to put time into the underperformers, in an effort to bring up their numbers and encourage better results. According to Daly however, most companies spend far too much time with their bottom-quartile employees, who tend to be experts at making excuses, sucking energy out of their environment and complaining. He goes on to describe them as such:

Theyre the wrong people for the job. They are a disaster when it comes to building a winning culture. When you visit a company for the first time, you can sense the culture right away. You can smell it. If you dont deal with the bottom performers, if you dont take the garbage out, your culture will stink.

The Solution:

First, recognise that its okay to have high staff turnover of your poor performing staff. Not only do they put the business at risk, their presence makes its difficult to recruit the best players.

Second, systems must be in place to measure low performance, and regular meetings and open communication are non-negotiable.

Finally, hire for largely commission-based positions.

I dont mind salespeople making a lot of money. In fact, Ive had salespeople at my organizations [sic] with seven-figure incomes, but they ate what they killed. They were 100 percent commission-only salespeople.

Problem 4: Youre Not Managing Recruitment

For many companies, recruitment starts when a resignation is tendered, instead of being part of an ongoing process that is constantly in action. Rather than going after the big players and touching base with them regularly, theyre passively and patiently waiting for them to make the first move.

The Solution:

Communicate with potential candidates on a regular basis, keep an eye on industry changes and recruit like youre coaching a major league team.

Hire Slowly, Fire Quickly

Finally, Jack Daly admits that while his book has all of the strategies, tactics, lessons and details on how to exceed sales targets and build a winning culture, theres one thing it cant do, which makes the recruitment process and the adage, hire slowly, fire quickly, particularly poignant:

What I cant teach you is to get up in the morning wanting to chew raw meat off the bone. I know if I hire a guy who has that in him, I can teach him everything else he needs to know.

Summary Points:

• Stop wasting time on non-performers
  • Dont treat all players equally
  • Track, report and meet regularly
  • Recruit for skills, hire for attitude

The final tickets for Winning Sales Strategies, Jack Dalys energetic sales workshop essential for all sales teams, are now available. Secure one of the final seatshere.